Part of the

american guardian

Group of Companies


American Guardian Warranty Services offers many great Automotive Service Contracts, including our Compass Family of Products , Driver Armor Ancillary and Extreme Auto Protection.

Compass Dealer Certified

The Compass Dealer Certified plan is a comprehensive, custom designed, private labeled dealership certification and customer retention program.

What will Compass Dealer Certified do for Your Dealership?

It will set your used vehicle operations apart from every other dealer in your market, especially your competition that sells the same make(s) that you do. Compass Dealer Certified will enhance your dealerships image, maximize dealership gross profit, and improve customer retention & satisfaction.

Custom Documents

  • Windows Stickers
  • Sales Card - front
  • Sales Card - back
  • Buyers Guide

You Select Almost Everything About The Program:

Compass Dealer Certified is your individual CPO program that can do the factory CPO program one better, and it is anything but off-the-shelf.

Here are just a few of the variables you select for your CPO program.

  • You Name the Program: We can assist you in creating a name to compliment your own marketing strategy or if you like the name Compass Dealer Certified; then use it.
  • Replace the Factory Sponsored CPO Program or limit the program to all off-make vehicles and units otherwise ineligible for the factory program due to mileage or model year. We can custom tailor your plan to fit your needs.
  • You Select the Duration and Coverage Provided By The Accompanying Limited Warranty: Coverage terms available up to a ten year/100,000 mile limited powertrain warranty… coverage that does the factory sponsored CPO program one better…. you choose.
  • The Merchandising Materials Are All Custom Tailored For You: We can use your dealerships existing graphic art theme or let our in-house graphic arts department create a brand new look for your certified program at no additional cost.
  • Include Your Unique Value Proposition Story In Your Marketing Materials. You can list the things you already do for your customers, such as free car wash, free shuttle service, service loaners, and/or free Wi-Fi; you name it. Let us help you build your brand. Imagine your customer walking into your competition with your brochure and asking; can you beat the long-term warranty they provide for free and all these other benefits they provide?

A Comprehensive Used Vehicle Marketing Program That Includes the Following Fully Customized Marketing Pieces:

  • Brochures
  • Custom "Monroney" type labels that detail the specific equipment on the unit and any stand-out features of the vehicle
  • FTC Buyers Guides
  • Wall Posters
  • Website development
  • Assistance with branding on third party inventory sites such as Auto Trader
  • Desk top laminates
  • Table toppers
  • And much more…

Technology Driven:

Technology makes the program simple for your staff to administer and maintain the program.

  • Administrative control is accessible 24 hours a day, 7 days a week and 365 days a year from any computer with internet access using your own Secure Login and Password.
  • A powerful yet easy to use software application is provided to let your staff create the Monroney type labels and FTC buyer’s guides for any make or model vehicle you sell.
  • We provide live support and hands on training; included at no extra charge.
  • Our state of the art electronic fulfillment system takes the guess work and man hours out of filling out forms.

Improves Service Contract Penetration in the Business Office:

We have found that providing a long-term limited warranty can improve VSC penetration. The primary reason is because the customer has already considered the terms, conditions, and the limitations, of the “complimentary warranty” that comes with the vehicle. Mentally they have placed value on the warranty, once that is accomplished, when they are in the F&I office, they are open to considering the idea of a service contract that will “upgrade” what they already have.

As the leading provider of fully customized used vehicle merchandised marketing programs we are uniquely qualified to meet and exceed your needs.

Please contact us for additional information.